#014: CMO of IBM Watson: Michelle Boockoff-Bajdek
Listen to the episode:
Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it’s time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career.
Connect with Michelle and say hi!
- Connect with Michelle on LinkedIn