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Episodes

#014: CMO of IBM Watson, Michelle Boockoff-Bajdek

Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it’s time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career. Connect with Michelle on LinkedIn

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#013: CMO of B. Good, Brent Feldman

Brent Feldman, CMO of fast-casual chain B. Good, sits down with Todd Stewart and Bob Calise to talk about why storytelling in the food business is vital, how and why great customer experience is the best marketing, and how he transitioned from the world of ad agencies to working...

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#012: The Story of Rand Fishkin

Rand Fishkin, founder of Moz and SparkToro, sits down with Todd Stewart and Bob Calise to talk about how his blog turned into SEO powerhouse Moz, what led him to start a new company, and valuable advice for any marketer. Connect with Rand and say hi! Connect with Rand...

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#011: The Story of Neil Patel

Neil Patel, co-founder of CrazyEgg and KissMetrics, sits down with Todd Stewart and Bob Calise to talk about the genesis of his career, his thoughts on acquiring customers, and a whole host of other insights around content marketing and more! Connect with Neil and say hi! Connect with Neil...

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#010: Becoming the CMO of Rapid7 with Carol Meyers

Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she’d like to see put up on a billboard! Connect with...

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#009: Becoming the CMO of the Boston Red Sox

Adam Grossman, the CMO of the Boston Red Sox, sits down with Todd Stewart and Bob Calise to talk about sports marketing, brand building, and most importantly how he became the CMO of the Boston Red Sox. Connect with Adam and say hi! Connect with Adam on LinkedIn Subject...

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